COLLECTION AND USE OF PERSONAL INFORMATION
LiveArena® wants to give you as much control as possible over information that directly or indirectly personally identifies you (“Personal Information”). In general, you can use the Service without telling us who you are or revealing any of your Personal Information. There are times, however, when we may need this information from you. This includes when you request information to be sent to you or contact us about the Service. We will use this Personal Information to reply to your requests and inquiries, and to assist the use of the Service. Collected information will generally be kept at the data centers of Microsoft (Windows Azure). We also may use this information to provide you with updated information on the Service, to alert you to special offerings, and to conduct research, surveys or engage in other targeted marketing purposes. You may elect not to have your Personal Information used for these limited purposes (“opt-out”) by notifying us at the address listed above. Where applicable, you also may opt out by checking the box that indicates that you do not want Personal Information disclosed or used.
COLLECTION AND USE OF NON-PERSONAL INFORMATION
Our web service automatically gathers certain non-personal information about the usage of the Service. We collect this non-personal data only on an aggregate basis. This collective data, which is used for internal purposes, helps us improve your online experience and facilitate your use of the Service. We do not connect this data to any Personal Information collected from you. Collected data will generally be kept at the data centers of Microsoft (Windows Azure).
DISCLOSURE OF PERSONAL INFORMATION
HOW PERSONAL INFORMATION IS PROTECTED
LiveArena® takes reasonable steps to protect your Personal Information. We use technologies and processes such as access control procedures, network firewalls and physical security. These technologies and methods increase the security and privacy of information travelling to, from and within the Service. We also safeguard Personal Information from unauthorized access. Only authorized LiveArena® employees or agents carrying out permitted business functions are permitted to access Personal Information. Employees who violate LiveArena®’s access policies are subject to disciplinary actions, including termination when appropriate.
HOW TO ACCESS AND MODIFY PERSONAL INFORMATION
If you would like to review your Personal Information, please notify LiveArena® at the address listed above.
PRACTICES OF MERCHANTS AND LINKS TO THE SITE
LiveArena® is not responsible for the data collection and use practices of merchants and other companies to which the Service may link or which may link to the Service.