LiveArena® TV AB, with Swedish corporate registration number 559004-8251 (hereinafter referred to as “LiveArena®”) is committed to maintaining the privacy and accuracy of your personal information and to protecting such information from loss, misuse, unauthorized access, alteration and destruction. Please read this privacy policy (the “Privacy Policy”) carefully to understand how your personal information will be treated as you make full use of the LiveArena® Publisher service (the “Service”). This Privacy Policy may change from time to time, so please check back periodically. Should you have any questions regarding our privacy practices, you may contact us at the following address: LiveArena® TV AB P.O. Box 38045 SE-100 64 Stockholm Sweden



LiveArena® wants to give you as much control as possible over information that directly or indirectly personally identifies you (“Personal Information”). In general, you can use the Service without telling us who you are or revealing any of your Personal Information. There are times, however, when we may need this information from you. This includes when you request information to be sent to you or contact us about the Service. We will use this Personal Information to reply to your requests and inquiries, and to assist the use of the Service. Collected information will generally be kept at the data centers of Microsoft (Windows Azure). We also may use this information to provide you with updated information on the Service, to alert you to special offerings, and to conduct research, surveys or engage in other targeted marketing purposes. You may elect not to have your Personal Information used for these limited purposes (“opt-out”) by notifying us at the address listed above. Where applicable, you also may opt out by checking the box that indicates that you do not want Personal Information disclosed or used.


Our web service automatically gathers certain non-personal information about the usage of the Service. We collect this non-personal data only on an aggregate basis. This collective data, which is used for internal purposes, helps us improve your online experience and facilitate your use of the Service. We do not connect this data to any Personal Information collected from you. Collected data will generally be kept at the data centers of Microsoft (Windows Azure).


The Service uses a technology called “cookies”. A cookie is a token that a server gives to your browser when you access a web site. Cookies are capable of storing many types of data. Cookies help provide additional functionality to the Service or to help us analyze web site usage more accurately. In all cases in which cookies are used, the cookie will not collect personally identifiable information except with your explicit permission. You acknowledge and agree that by having the cookie function in your browser turned on, you are deemed to have given your consent to the use of cookies in the Service. If you do not consent to such use of cookies, you must turn off the cookie function in your browser. If you want to know how to do this, please look at the help menu on your browser. LiveArena® has undertaken to comply with the “Recommendation on the use of cookies and comparable technology” issued by IAB. More information can be found at or


LiveArena® takes very seriously its responsibility to keep your Personal Information private. We may select unaffiliated companies to occasionally send you information or special offerings about products or services that are related to the Service. We will share Personal Information for this purpose only with those unaffiliated companies whose policies regarding Personal Information are consistent with our privacy policies or who agree to abide by our policies with respect to Personal Information. If you accept that your Personal Information can be sent to other select unaffiliated companies for this purpose, you may opt in by notifying us at the address listed above or, if applicable, by checking the appropriate box accepting your permission to disclose such Personal Information. We also may disclose Personal Information when required to do so by law or when such action is necessary or appropriate (i) to conform to the edicts of the law or comply with legal process served on LiveArena®, (b) to protect and defend the rights or property of LiveArena®, or (c) to protect the personal safety of users of theService. We reserve the right to contact the appropriate authority at our discretion when it appears that activities that are illegal or that violate LiveArena®’s Terms of Use are taking place within the context of your use of the Site or the LiveArena® Services. Except under the limited circumstances described above, we will not disclose any of your Personal Information to unaffiliated third parties.


LiveArena® takes reasonable steps to protect your Personal Information. We use technologies and processes such as access control procedures, network firewalls and physical security. These technologies and methods increase the security and privacy of information travelling to, from and within the Service. We also safeguard Personal Information from unauthorized access. Only authorized LiveArena® employees or agents carrying out permitted business functions are permitted to access Personal Information. Employees who violate LiveArena®’s access policies are subject to disciplinary actions, including termination when appropriate.


If you would like to review your Personal Information, please notify LiveArena® at the address listed above.


LiveArena® is not responsible for the data collection and use practices of merchants and other companies to which the Service may link or which may link to the Service.


By using the Service, you signify your agreement to the terms and conditions of this Privacy Policy. If you do not agree to these terms and conditions, please do not disclose any Personal Information through the Service. LiveArena® may make changes to this Privacy Policy with thirty (30) days notice. We will post changes to our policy here, so be sure to check back periodically. Your continued use of the Service following the posting of any changes to this policy shall mean that you have accepted those changes.


If you have any questions or comments about our use of Personal Information or about this Privacy Policy, please contact us at the address listed above. LiveArena® will use reasonable efforts to promptly investigate any complaint you may have regarding our use of Personal Information and to comply fully with the legal and regulatory supervisory authorities responsible for enforcing our adherence to the privacy principles stated above. The use of and access to the information on this Service are subject to the terms and conditions set forth in the Terms of Use.


LiveArena  Broadcast AB

P.O Box 38045

SE-100 64, Sweden

Visit: Swedenborgsgatan 19


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